Sourcepoint Partners with Triple13 to Support Publisher Monetisation of AMP
March 24, 2021
LONDON, 23 MARCH 2021 – Sourcepoint, the data privacy software company of record for the digital marketing ecosystem, today announced its partnership with Triple13, a leading AMP monetisation specialist.
The partnership provides Triple13 publishers, who are exploring effective ways to monetise their AMP inventory, easy access to Sourcepoint’s market-leading consent management platform (CMP). Sourcepoint has been helping publishers capture and communicate consent within AMP environments since Google first started supporting CMPs on AMP, and has worked closely with the AMP project team to offer consent management on AMP.
The Sourcepoint platform is live across several of Triple13’s clients, allowing them to offer their users greater transparency into and control of their data. Sourcepoint’s customisable solution captures, manages, and communicates customer privacy preferences while optimising for revenue. The platform supports the transmission of consent signals across a range of channels from web, to apps, AMP, and even emerging areas such as OTT and audio.
Google’s integration with IAB Europe’s Transparency & Consent Framework v2 in August 2020 made compliance across channels, including AMP, critical to maintaining monetisation. Sourcepoint has proven itself as a leader in the area of consent management for AMP and mobile environments, delivering a robust SDK for iOS and Android, and the support of an expert client services team.
Matthew Whaley, founder of Triple13, stated “Finding fellow passionate partners to collaborate with in AMP has proven to be tall order. Sourcepoint is in my opinion the best choice for AMP and we are super excited about our partnership”.
Nial Ferguson, Sourcepoint Managing Director, UK & Ireland, said “Sourcepoint is delighted to be working with the Triple13 team, providing their AMP focused publishing clients with a market leading consent solution.”
Sourcepoint is the data privacy software company for the digital marketing ecosystem. We provide tools to protect consumer privacy, manage compliance and optimize revenue in a rapidly changing landscape. Founded by a team of digital advertising veterans, Sourcepoint has offices in New York, Berlin, London, and Paris. Learn more at www.sourcepoint.com
Triple13 is a technology company focused on accelerating publishers’ digital advertising revenue. Our AMP monetisation specialists create effective ways for publishers to monetise their inventory and delivering great yield from each ad impression. With a full stack of tools and insights, we empower publishers of all sizes to create dramatic revenue growth across their AMP inventory. Learn more at www.triple13.io
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