PRIVACY AND MONETIZATION

Privacy is a rising concern for all of us. Consumers are increasingly concerned about digital privacy and are looking for ways to limit access to their data. Publishers are navigating a complex regulatory landscape and multiple frameworks for compliance. A raft of new regulations and platform requirements are emerging to meet consumer needs.

We understand that these changes have created additional challenges for your business.

Publishers need an independent CMP to put privacy at the center of user experience, driving trust and performance while minimizing revenue impact.

Since 2015, we’ve been building products that work to establish transparent and fair value exchange. As one of the first CMPs validated for the IAB’s TCF, we’ve been a leader in defining standards and helping all media ecosystem players thrive. From consent management to vendor assessments and performance insights, we’re helping publishers stay compliant while enabling monetization. Our technology is deployed across the world’s largest publishers to engage users in conversations about why and how their data is used and to obtain their consent.