CONSENT MANAGEMENT PLATFORM (CMP)

The privacy management software designed to improve experiences.

You’ve dedicated a lot of resources to figure out the best way to communicate with your audience. Why should it be any different when helping them understand and manage something as personal as their privacy? Managing consumer data preferences requires more than a one-size-fits-all solution.

The Sourcepoint Consent Management Platform (CMP) is the premium, fully-customizable solution for media companies and brands who need to comply with privacy regulations like GDPR and CCPA — and enable consented personalized experiences.

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GET TO KNOW THE SOURCEPOINT CMP

  • Focus on the consumer experience
    • Connect consumer consent signals to identity to ensure a seamless, compliant, personalized user experience across properties, browsers and devices.
  • Be fully compliant
    • We’re compliant with GDPR, ePrivacy, CCPA and v1 and the upcoming v2.0 of the IAB’s Transparency and Consent Framework (TCF), and support IAB and non-IAB vendors alike.
  • Adapt your strategy in a changing regulatory environment
    • Today, agility is more important than ever. That’s why our CMP provides you with a robust set of A/B testing and reporting tools to track, manage and optimize consumer consent.

PRODUCT FEATURES

Global data privacy compliance

We support GDPR, ePrivacy, CCPA and other regional privacy regulations.

Insights to understand your audience

Use our powerful reporting dashboard to visualize performance and leverage data to optimize your consent and monetization strategies.

User journey optimization

Build custom flows to test different messaging scenarios and content compensation strategies.

Creative control for on-brand messaging

Our message builder allows you to customize styling and UI components with CSS and HTML.

Durable identity-based consent

Seamlessly integrate identity solutions for a frictionless user experience across devices.

Cross-environment compatibility

We strive to support all of the environments where your users consume content: desktop and mobile web (including Google AMP pages) –– even OTT. Our powerful SDKs for iOS and Android provide an easily deployed solution for in-app environments.

Automated vendor compliance

Our page scanning feature monitors pages to add vendors to your list automatically.

Consumer consent history

Maintain an improved audit trail for compliance. Our CMP maintains a record of each user’s consent preferences, including the purposes and legal basis for the data collection, and for each vendor.

Campaign management at scale

Using the Dialogue functionality, users can group properties and clone messaging scenarios, so it’s easy to implement campaigns by language, or at regional, global, property-specific or publisher-family levels of consent.

Access control

Does your ad ops team need different access than your marketing team? Our sophisticated user rights management tool allows for proactive management of access rights across multiple properties and teams within your organization. You can also view a detailed change log for each user.

SOURCEPOINT BY THE NUMBERS

18 billion…

monthly pageviews

3 billion…

Sourcepoint-powered messages delivered to consumers

4 countries…

where we have teams or offices: USA, Germany, France and the UK

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