GDPR compliance that focuses on the consumer experience

Since 2015, Sourcepoint has been working to bring greater transparency and choice to consumers online. We believe that enabling true transparency about data collection – and how their data supports the content they enjoy – builds stronger relationships between companies and consumers.

That’s why we’ve designed our GDPR compliance solution to be powered by clear, customized messages – so you can create consent experiences that feel like a natural extension of interacting with your brand, rather than just another check-the- box solution.


The EU’s General Data Protection Regulation (GDPR) has transformed the way media companies collect and manage consumer data. Among other responsibilities, companies must:

  • Display a notice if cookies will be dropped on the consumer’s device
  • Obtain freely given consent to share consumer data with third parties
  • Provide an easily accessible privacy policy
  • Offer a simple way to opt-out of the collection and use of their data – and to withdraw previously given consent or exercise their right to object
  • To access it (via Data Subject Access Requests (DSAR)
  • And to delete it

Sourcepoint offers a range of products and services to support your GDPR compliance strategy, including a fully customizable Consent Management Platform (CMP), data mapping support and a Data Subject Access Requests (DSAR) management and fulfillment system.



Our CMP was developed for companies who want to deliver personalized digital experiences that are consented and compliant

  • Consumer first
    • Implement the first CMP that can connect consumer consent signals to identity to ensure a seamless, personalized experience across properties, browsers and devices
  • Data driven optimization
    • Rely on a data driven solution with industry-leading reporting capabilities. Understand audiences with custom reports and A/B testing to optimize your compliance strategy accordingly.
  • Have a conversation about consent – and drive engagement
    • GDPR requires that consumers be able to freely provide their consent to the collection or use of their data. We enable this with our award-winning messaging capability that allows companies to clearly inform consumers about how they’re using their data. And engage them in a transparent exchange about ad-supported content and data consumption.
  • Manage and fulfill Data Subject Access Requests (DSAR)
    • Implement our dedicated module for a holistic view of the consumer with: automated omnichannel messaging, ticketing, audit logs, and more.


Robust reporting

View DNS and DSAR metrics and visualize performance for continuous optimization

Support for different compliance strategies

Activate multiple targeting dimensions, including geography, platform, key value pair data (DMP, site analytics, etc.), search and social referrers

User journey optimization

A/B test messaging scenarios to discover the optimal combination of text, UI, delivery method and call to action

Consumer consent history

Maintain an improved audit trail for compliance

Verification services

Verify consumer identity for DSARs with a leading global identity verification service

Cross-device compatibility

Sourcepoint’s platform supports desktop, mobile, in-app and OTT environments

Automated vendor compliance

Our page scanning feature monitors pages to add vendors to your list automatically

Campaign management at scale

Group properties and clone messaging scenarios to easily implement campaigns at different levels of consent

Access control

Proactively manage access rights across multiple properties and teams and view a detailed log for each user

Creative control

Our message builder allows you to customize styling, UI components and text with CSS and HTML


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