Sourcepoint for CCPA
Choose the future proof approach to global privacy compliance. Sourcepoint’s Dialogue platform is designed to adapt with your organization’s needs in a changing regulatory environment.
Easily comply with CCPA requirements for Do Not Sell and Data Subject Access/Deletion Requests, and stay ahead of emergent regional privacy regulations.
CCPA is just the beginning
As of June 2021, nearly 20% of the U.S. population resides in a state that has passed privacy regulation that impacts the digital media & marketing industry.
International Association of Privacy Professionals
COMPLY WITH CPRA
The California Privacy Rights Act (CPRA) enters into force in January 2023, and will have a “look back” to January 2022. The CPRA amends the CCPA to, among other changes, establish the California Privacy Protection Agency to audit and enforce the CCPA. It also expands consumer rights, including the right to opt-out of the sharing of personal information.
SEAMLESS DNS & DSAR WORKFLOWS
An integrated solution for visitors to exercise their CCPA data subject rights
- Enable opt-out
- CCPA/CPRA requires that consumers be able to easily submit a Do Not Sell (DNS) request from anywhere they consume your content. We enable an on-brand DNS message visible on all channels.
- Manage and fulfill Data Subject Access Requests (DSAR)
- Implement our dedicated module for a holistic view of the consumer with: automated omnichannel messaging, ticketing, audit logs, and more.
CCPA SOLUTION FEATURES
View DNS and DSAR metrics and visualize performance for continuous optimization
Support for different compliance strategies
Activate multiple targeting dimensions, including geography, platform, key value pair data (DMP, site analytics, etc.), search and social referrers
User journey optimization
A/B test messaging scenarios to discover the optimal combination of text, UI, delivery method and call to action
Consumer consent history
Maintain an improved audit trail for compliance
Verify consumer identity for DSARs with a leading global identity verification service
Sourcepoint’s platform supports desktop, mobile, in-app and OTT environments
Campaign management at scale
Group properties and clone messaging scenarios to easily implement campaigns at different levels of consent
Proactively manage access rights across multiple properties and teams and view a detailed log for each user
Our message builder allows you to customize styling, UI components and text with CSS and HTML
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