THE SOURCEPOINT BLOG

Week of September 13, 2021

Date posted – 20/09/2021

FTC’s new privacy expert commissioner and $1B in funding. Finland says browser-level cookie controls aren’t sufficient and Saudi Arabia’s new law.

What’s the IAB Tech Lab’s Global Privacy Platform (GPP) framework?

Date posted – 14/09/2021

It’s not just GDPR and CCPA anymore. Data protection laws are emerging all over the world. With so many US state-level data protection laws in the works and privacy laws in South America and Asia on the rise as…

Week of September 6, 2021

Date posted – 12/09/2021

Oklahoma proposes a privacy law and Congress seeks to fund the FTC for data privacy and security enforcement. Plus, the ICO looks to implement cookie reforms.

An overview of Consent Management Platforms

Date posted – 09/09/2021

Since the emergence of data privacy laws and regulations like the General Data Protection Regulation (GDPR) in 2018, businesses have been looking for solutions to efficiently manage getting consent to collect personal data when users visit a brand’s digital…

The GDPR vs. CCPA: Two major privacy laws impacting your business

Date posted – 08/09/2021

Data privacy continues to be a major topic of interest for consumers and businesses around the world. It almost feels like there is a discussion over a new privacy regulation or law going into effect every day—we’ve outlined a…

Week of August 30, 2021

Date posted – 07/09/2021

UK’s Children’s Code, likely to influence legislation worldwide, goes into effect. Brazil moves forward with constitutional amendment that makes personal data protection a fundamental right.

Week of August 23, 2021

Date posted – 30/08/2021

UK Digital Secretary announces plans for a data law ‘shake-up’, Malta releases cookie consent guidance, and news in children’s privacy.

Week of August 16, 2021

Date posted – 23/08/2021

China passes personal data protection law, Canada releases updated guidance, and the first GDPR lawsuit in US court is dismissed.

Week of August 9, 2021

Date posted – 16/08/2021

Noyb GDPR complaints are filed, CNIL releases guidelines re children, and Google blocks ad targeting of children.

The noyb Cookie Banner GDPR Complaints: What You Need to Know

Date posted – 10/08/2021

What do you need to know about the Noyb GDPR complaints?

A Little Privacy: week of August 2

Date posted – 09/08/2021

Faceboook disables accounts of university researchers, Amazon’s unprecedented GDPR fine, IAB Europe releases guide to contextual advertising.

Vendor List Cautionary Tales: What You Can Do to Protect Your Site

Date posted –

When was the last time you took a look at the different vendors accessing data from your website? If it’s been a while, it’s time to take a look under the hood with a cookie and tracker scanner. There…

A Little Privacy: June/July Trends

Date posted – 05/08/2021

There’s no summer off for privacy. June and July saw plenty of major developments in the world of data privacy over the past month or so, particularly in the US. We think three major trends deserve our attention.

A Little Privacy: week of July 26

Date posted – 30/07/2021

New federal privacy legislation introduced in the US. Ad industry groups question Global Privacy Control mandate in California. Read “A Little Privacy.”

A Little Privacy: week of July 20

Date posted – 27/07/2021

California’s new Consumer Privacy Interactive Tool lets consumers notify companies of CCPA violations. CNIL issues another round of notices. Schrems v Facebook moves to the CJEU. TikTok fined by Dutch DPA for privacy policy violation.

A Little Privacy: week of July 16

Date posted – 23/07/2021

The California Attorney General’s Office sent out new letters of enforcements backing requirements to honor GPC signal. In Europe, new cookie guidelines have been issued by the Italian DPA and proposals are pending for new EU digital privacy rights.

What is Global Privacy Control? Frequently Asked Questions

Date posted – 15/07/2021

Global Privacy Control (GPC) wants to make it easier for people to exercise their privacy rights. Much like the Do Not Track plug-ins of the past, GPC helps users communicate a desire to not be tracked online. More specifically,…

For publishers: 5 tips for optimizing your vendor assessment process

Date posted – 13/07/2021

The shift to more transparent data practices continues to evolve. Users are taking more control over whether or not they want to allow third-party cookies, trackers, and tags access to their personal data when they visit their favorite sites…

A little privacy: week of July 5

Date posted – 09/07/2021

Colorado signs privacy act into law and Biden signs a competition executive order. In the UK, the ICO announced a new code governing digital design practices for children.

Apple’s IDFA privacy update: How to optimize user opt-in on iOS 14.5 and beyond

Date posted – 07/07/2021

Apple first announced in September 2020 that as part of the new AppTrackingTransparency (ATT) Framework, app developers will be required to ask users for consent before accessing their IDFA (Identifier for Advertisers) for tracking and personalization. As of December…

A little privacy: week of June 28

Date posted – 02/07/2021

FTC settles over COPPA violations. CNIL confirms compliance of orgs put on notice. Adequacy decision for UK under GDPR adopted. Read “A Little Privacy.”

OTT is the next frontier for ‘consent everywhere’

Date posted – 30/06/2021

As the targeted advertising on connected TV and over-the-top (OTT) platforms continues to grow, there are obstacles that need to be overcome for obtaining consent from audiences for use of their personal data.

A little privacy: week of June 21

Date posted – 28/06/2021

FTC cracks down on sharing sensitive data without consent and Google stalls the deprecation of the third-party cookie.

Employee Spotlight: Veronica Sirotic

Date posted –

Veronica Sirotic joined us as a Recruiting Intern before moving into her current role as Operations Coordinator. Veronica coordinates our recruiting efforts while implementing the company’s DEI initiatives, including leading our DEI council and organizing diversity training. In her…

A little privacy: week of June 14

Date posted – 18/06/2021

US federal privacy legislation is reintroduced, a UK task force recommends a new framework to replace GDPR, and Amazon blocks Google FLOC testing.

Advertiser sollten die schwarzen Schafe beim Consent Management aussortieren

Date posted – 01/06/2021

Consent Management ist im Zuge der DSGVO zu einem der Top-Themen in der Digitalwerbung geworden. Für die Datenverarbeitung, die im Rahmen der Personalisierung von Werbeanzeigen anfällt, muss nahezu immer eine Zustimmung des Nutzers vorliegen – es sei denn, die…

Employee Spotlight: Aroan Kebede

Date posted – 28/05/2021

Aroan joined our Sourcepoint family as a Data Analyst after we acquired Redbud in October 2020. He joined Redbud in March 2020 as a recent graduate of University of Nottingham with a Bachelor of Engineering. Aroan has been an…

TCF v2.0: everything you need to know

Date posted – 17/05/2021

Along with improved transparency and control for publishers and consumers, TCF v2.0 also eliminates ambiguity and supports better legitimate interest data processing. Let’s walk through some of the changes. …

What publishers need to know about managing consent on AMP

Date posted – 07/05/2021

When it comes to privacy and monetization, AMP pages are one piece of the puzzle that can’t be left unaddressed. Given the high volume of traffic driven by mobile and AMP views, foregoing something like a CMP to manage…

Employee Spotlight: André Herculano

Date posted – 29/04/2021

What is your role at Sourcepoint? I am the Mobile Engineering Manager. I started out as a contractor with Sourcepoint and I actually had fairly little mobile experience prior to joining the team. To see how my experience with…

Employee Spotlight: Melanie Deneau

Date posted – 15/04/2021

Melanie Deneau is our Director of Client Services in the EU (non-DACH). She first joined Sourcepoint as an account manager in 2018. She also previously worked as an account manager for ResearchGate and a Team Lead for Medigo.  How…

Virginia’s Consumer Data Protection Act (CDPA): What you need to know

Date posted – 12/04/2021

In March 2021, Virginia became the latest US state to sign a data privacy law. Governor Ralph Northam signed the Consumer Data Protection Act, otherwise known as the CDPA, into law, with plans for it to go into effect…

Employee Spotlight: Yuliya Yasenetska

Date posted – 23/03/2021

Yuliya Yasenetska recently joined our team as a Software Engineer. Prior to joining our team, she worked as a software engineer at Hana and an adtech engineer at Billboard. She is also an artist and works primarily in acrylic…

Wondering how to improve Core Web Vitals? Don’t overlook your adtech stack

Date posted – 19/03/2021

In May 2021, Google will add Core Web Vital measurements to its SEO ranking factors. It is also experimenting with a badging system that will display a poor quality indicator on pages that take too long to load or…

Employee Spotlight Series: Maria Fernanda Abella Avila

Date posted – 16/03/2021

Maria recently joined Sourcepoint as a Technical Account Manager based out of our Berlin offices. Previously, she worked as a Partner and Customer Success Manager with Nosto and as a Publishers Business Development and Account Manager at BidderPlace.  What…

Employee Spotlight Series: Chloe Grutchfield

Date posted – 08/03/2021

Chloe Grutchfield joined us as SVP of Product when Sourcepoint acquired the software company she co-founded in April 2018, Redbud. Chloe brings over 10 years of adtech product expertise, maintaining leading roles at agencies, large data platforms and mobile monetization…

Three dimensions of privacy UX all brands need to understand

Date posted – 01/03/2021

In the past few years, numerous privacy regulations have come into force to provide consumers greater control over their data. But the patchwork of regulations and varying approaches means compliance remains complex.  The regulatory landscape is tightening; GDPR fines…

A new approach to ethical digital advertising: Privacy Lens

Date posted –

Today, we are proud to announce our new product, Privacy Lens, the first privacy measurement and analytics platform for digital advertising.  Much like ad viewability or brand safety tools provide insights about campaign effectiveness and suitability, Privacy Lens allows…

Planet49 and TCF v2.1 changed cookie notices: How to update your CMP

Date posted – 02/02/2021

What is TCF v2.1? What is the Planet49 ruling? How did the Planet49 ruling inform TCF v2.1? How does TCF v2.1 affect my CMP implementation? Do I need to collect re-consent for vendors? Should I be concerned about long…

What does the California Privacy Rights Act (CPRA) mean for the future of your privacy program?

Date posted – 05/11/2020

On Election Day 2020, Californian’s voted in favor of Proposition 24, or California Privacy Rights Act (CPRA), a ballot initiative put forward by the same group behind CCPA: California for Consumer Privacy. What does the passage of Prop 24…

[Webinar recording] Vendor assessments: Looking at cookies and beyond

Date posted – 04/11/2020

Sourcepoint acquired RedBud to provide deeper privacy compliance insights for our customers. With the integration of RedBud’s DIAGNOSE technology, you can get a comprehensive view of what’s happening on your properties, understand specific areas of exposure, and optimize your…

How the Sourcepoint CMP helps you comply with IAB TCF v2.0

Date posted – 03/11/2020

We’ve seen many successful transitions to TCF v2 with our CMP. Our client services team has worked closely with some of the world’s largest media companies to ensure compliance while maximizing monetization.  Here are some ways that we help…

Why we acquired RedBud: enabling a truly compliant and ethical media ecosystem

Date posted – 08/10/2020

Today, we announced that Sourcepoint has acquired RedBud, an innovative UK-based software technology company which provides privacy-compliance analytics for buyers and sellers of media and data. It’s an exciting development because not only does this acquisition make our privacy…

Oracle: The Challenges and Opportunities New Data Privacy Laws Present to Digital Marketers

Date posted – 24/09/2020

Oracle’s Dan Feuer recently spoke with Sourcepoint CEO, Ben Barokas, about the challenges marketers face as privacy regulations like GDPR and CCPA have evolved. Marketers must provide consumers with transparency and control over their data while minimizing friction as…

Your TCF v2.0 transition: a practical checklist for publishers

Date posted – 15/07/2020

The August 15 deadline to switch over is rapidly approaching. The Transparency & Consent Framework v2.0 is complex, but with the proper preparation and the right partner, you can ensure no impact on your revenue. For a good overview…

[Webinar recording] Switching to TCF v2.0: What publishers need to know

Date posted – 17/05/2020

In this video of our live webinar, Sourcepoint experts Michael Krauss, VP of Product, and Melanie Deneau, Client Services Director for the EU, present what’s new in version 2.0 of the Transparency and Consent Framework.

Deadline to switch over to TCF v2.0 extended to August 15

Date posted – 15/05/2020

The IAB Europe Transparency & Consent Framework (TCF) Steering Group has voted to extend the deadline to switch over to TCF v2.0 to August 15, 2020. What does this mean for you?

[Webinar] Switching to TCF v2.0: What publishers need to know

Date posted – 04/05/2020

Join Sourcepoint experts Michael Krauss, VP of Product, and Melanie Deneau, Client Services Director for the EU, on May 11 @ 11:00 ET for a live presentation of what’s new in version 2.0 of the Transparency and Consent Framework.

Looking at the Zoom story: privacy missteps in the CCPA era

Date posted – 24/04/2020

As millions of people find themselves quarantined at home to curb the spread of the coronavirus, the video conferencing software Zoom has surged in popularity. But the trajectory of Zoom in recent weeks serves as an object lesson in…

Cookies, consent, and user experience – the great disconnect

Date posted – 12/12/2019

Without third-party cookies, media owners must find another way to provide relevant ad experiences, analytics and reporting associated with ad inventory – and even to collect regulatory consent signals. It’s a pivotal change to digital publishing as we know…

ICYMI: New data privacy bills from the Senate

Date posted – 06/12/2019

It’s not quite the bipartisan reckoning many businesses have hoped for, but the two pieces of legislation appear to be “closer together on most issues than they are apart.” Both bills include individual rights such as access, correction,…

[Product update] New consent reporting features are here

Date posted –

With this release, we have made information in your consent reporting dashboard more actionable and easier to visualize.

UK regulator steps up warning to ad tech industry about GDPR violations in programmatic advertising

Date posted – 22/11/2019

This week, the UK Information Commissioner’s Office (ICO) gathered with industry players in London in a closed-door meeting to discuss their latest findings since the kick-off of their investigation into the real-time bidding industry in June.

EVENTS | See you at TV of Tomorrow on Dec. 4

Date posted – 21/11/2019

Our co-founder and CEO, Ben Barokas, will be speaking on the panel “Preparing for the CCPA” at TV of Tomorrow in NYC. The discussion will cover the overall scope of CCPA and focus in on its impact on television….

What you need to know about the IAB CCPA Compliance Framework v1

Date posted – 19/11/2019

The first version of the technical specifications for the IAB CCPA Compliance Framework has been published. Previously, the Framework Draft was in public comment until November 5th. Changes have been incorporated and now the IAB Tech Lab working group…

[Research]: What do publishers think about the impact of CCPA and other U.S. privacy laws?

Date posted – 11/11/2019

A majority of publishers surveyed by Sourcepoint believe that local (79%) and global (83%) privacy regulation will impact their business, with around half feeling it will have significant impact. Four in ten respondents cite the California Consumer Privacy Act…

Reaching global equilibrium: the value of consent and user preference

Date posted – 23/09/2019

This article originally appeared in Marketing Land. The introduction of the General Data Protection Regulation (GDPR) this year started a ripple of privacy legislation across the globe, with governments evaluating whether current laws are enough to protect the personal…

When do consumers find digital ads engaging?

Date posted – 29/08/2019

Research compiled by eMarketer suggests that digital buyers are more likely to have positive feelings towards ads when they’re receiving free content in exchange – or when the ads are relevant.

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