SOURCEPOINT BLOG

ICYMI: New data privacy bills from the Senate

Date posted – 06/12/2019

It’s not quite the bipartisan reckoning many businesses have hoped for, but the two pieces of legislation appear to be “closer together on most issues than they are apart.” Both bills include individual rights such as access, correction,…

[Product update] New consent reporting features are here

Date posted –

With this release, we have made information in your consent reporting dashboard more actionable and easier to visualize.

UK regulator steps up warning to ad tech industry about GDPR violations in programmatic advertising

Date posted – 22/11/2019

This week, the UK Information Commissioner’s Office (ICO) gathered with industry players in London in a closed-door meeting to discuss their latest findings since the kick-off of their investigation into the real-time bidding industry in June.

EVENTS | See you at TV of Tomorrow on Dec. 4

Date posted – 21/11/2019

Our co-founder and CEO, Ben Barokas, will be speaking on the panel “Preparing for the CCPA” at TV of Tomorrow in NYC. The discussion will cover the overall scope of CCPA and focus in on its impact on television….

What you need to know about the IAB CCPA Compliance Framework v1

Date posted – 19/11/2019

The first version of the technical specifications for the IAB CCPA Compliance Framework has been published. Previously, the Framework Draft was in public comment until November 5th. Changes have been incorporated and now the IAB Tech Lab working group…

[Research]: What do publishers think about the impact of CCPA and other U.S. privacy laws?

Date posted – 11/11/2019

A majority of publishers surveyed by Sourcepoint believe that local (79%) and global (83%) privacy regulation will impact their business, with around half feeling it will have significant impact. Four in ten respondents cite the California Consumer Privacy Act…

Reaching global equilibrium: the value of consent and user preference

Date posted – 23/09/2019

This article originally appeared in Marketing Land. The introduction of the General Data Protection Regulation (GDPR) this year started a ripple of privacy legislation across the globe, with governments evaluating whether current laws are enough to protect the personal…

When do consumers find digital ads engaging?

Date posted – 29/08/2019

Research compiled by eMarketer suggests that digital buyers are more likely to have positive feelings towards ads when they’re receiving free content in exchange – or when the ads are relevant.

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