Startpagina Chooses Sourcepoint’s Flexible CMP for Consent Optimization
August 16, 2021
Since 1998, Startpagina, a popular link directory in the Netherlands, has been curating high-quality, relevant links on a daily basis, and their properties see over 10 million visits a month.
Unfortunately, their old CMP contributed to a high percentage of traffic bounced due to a clunky message that didn’t match the streamlined web experience they sought to deliver.
Startpagina decided to look for a flexible solution to collect consent without sacrificing the user experience.
In this case study, you will learn how Startpagina:
- Increased ad monetization revenue by 20% compared to their previous CMP
- Increased their full opt-in rate
- Decreased their bounce rate by 50%
Download the case study to see why Startpagina chose Sourcepoint as their partner in optimizing for user experience to drive consent rates.
Latest Blog Posts
Belgian DPA finalizes draft IAB decision for DPA feedback....
An investigation by the inspection service of the Belgian...
Bedoya testifies in FTC nomination hearing, plus federal online...
Latest White Papers
How to review your vendor list to mitigate compliance...
Keep in touch
Sign up for our newsletter to keep up with the latest privacy and media news.