A platform built for publishers, providing the data needed to make informed decisions about content compensation and offering consumers multiple options of paying for the content they love.LEARN ABOUT OUR PLATFORM
Publishers have relied on an implicit understanding that consumers paid for their content by consuming advertising. Ad Block usage has brought this issue to the forefront.
We enable publishers to address the root of the problem, and communicate with their users about compensation choice, establishing clear and transparent value exchange.
Consumers are largely unaware that advertising funds content they read on a daily basis.
Frustration with advertising practices that impede on user experience and create privacy concerns.
Wireless carrier and hardware blocking demonstrate increasing trend towards "Ad Block By Default".
We provide publishers with measurement and detection technology to help accurately identify the size and scope of their ad block audience.
In addition to reporting on how this audience changes over time and across properties, geographies and devices, publishers can analyze which compensation strategies are most effective and optimize their offerings to best meet the needs of visitors.
The content compensation landscape is evolving rapidly. Our Strategic Services offerings are designed to compliment our technology products and arm publishers with the knowledge and best practices to pick the right content compensation strategy.