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The CCPA includes new individual rights to data access, erasure, opt-out and whilst there are broad similarities with Europe’s GDPR, there are also significant differences. This has raised questions around how businesses will handle compliance across individual states, and…
What a year 2019 has been. With predictions coming in thick and fast as digital marketing prepares for 2020, PerformanceIN asks experts to share some thoughts on the top opportunities and challenges to emerge in the next 12 months….
Sourcepoint can capture consumer privacy preferences within connected TV environments, as part of its ‘Consent Everywhere’ commitment
As the targeted advertising on connected TV and over-the-top (OTT) platforms continues to grow, there are obstacles that need to be overcome for obtaining consent from audiences for use of their personal data.
Sourcepoint has added additional capabilities to their existing Consent Management Platform to meet upcoming CCPA regulation. They’ve also released research findings that 40% of publishers have not yet prepared for CCPA.
Sourcepoint, the compliance platform for the digital advertising ecosystem, today releases its California Consumer Privacy Act (CCPA) solution to help companies adapt to the changing regulatory environment.
Following an inclement few months, which included the Information Commissioner’s Office (ICO) releasing its Update Report into Ad Tech and Real-Time Bidding, IAB Europe has released the second iteration of the Transparency & Consent Framework (TCF).
The third-party cookie is crumbling. That’s a narrative that’s been around since the rise of mobile device usage and marketing, but it’s only now that the trend has a sense of real urgency attached to it.
Authenticated consent is the newest feature in Sourcepoint’s industry-leading CMP to collect identity-based consent signals.
Sourcepoint has designed a consent-authentication tool that doesn’t use third-party cookies and which clients can integrate into their existing consent management platforms provided by the vendor.
A barometer for current digital challenges and innovations, it’s no surprise DMEXCO was awash with talk of data privacy this year. Right from the conference’s opening presentation — hosted by the IAB’s non-profit branch DigiTrust — focus centred on…
Sourcepoint brings together the team, technology and multiple compensation models to create a balanced and sustainable media ecosystem. We work with the world’s largest publishing companies to offer consumers a range of compensation choices to enjoy the content they love.
Date posted – 23/09/2019
In this paper we will explore why the most sustainable route to securing the future of online content lies in offering compensation choice to consumers, and thereby providing an alternative to ad blockers that meets individual consumer needs.
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