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SOURCEPOINT PRESS

Sourcepoint teams with Oracle to optimize consumer privacy management

Date posted – 24/08/2020

25 AUGUST 2020, NEW YORK: Sourcepoint, a leading privacy compliance platform for the digital marketing ecosystem and a member of Oracle PartnerNetwork (OPN), today announced its collaboration with Oracle Cloud Customer Experience (CX), Oracle’s suite of customer experience products….

Industry reaction to CCPA

Date posted – 11/12/2019

The CCPA includes new individual rights to data access, erasure, opt-out and whilst there are broad similarities with Europe’s GDPR, there are also significant differences. This has raised questions around how businesses will handle compliance across individual states, and…

PerformanceIN 2020 Predictions: Industry Comments

Date posted – 04/12/2019

What a year 2019 has been. With predictions coming in thick and fast as digital marketing prepares for 2020, PerformanceIN asks experts to share some thoughts on the top opportunities and challenges to emerge in the next 12 months….

Sourcepoint Announces Launch of OTT Compliance Solution

Date posted – 02/12/2019

Sourcepoint can capture consumer privacy preferences within connected TV environments, as part of its ‘Consent Everywhere’ commitment

How OTT Is the Next Frontier for Consent Everywhere

Date posted – 26/11/2019

As the targeted advertising on connected TV and over-the-top (OTT) platforms continues to grow, there are obstacles that need to be overcome for obtaining consent from audiences for use of their personal data.

Sourcepoint Adds CCPA Compliance to its Consent Management Platform

Date posted – 11/11/2019

Sourcepoint has added additional capabilities to their existing Consent Management Platform to meet upcoming CCPA regulation. They’ve also released research findings that 40% of publishers have not yet prepared for CCPA.

Sourcepoint Arms Digital Advertising Industry with Compliance Solution Ahead of CCPA

Date posted – 07/11/2019

Sourcepoint, the compliance platform for the digital advertising ecosystem, today releases its California Consumer Privacy Act (CCPA) solution to help companies adapt to the changing regulatory environment.

The Benefits of Implementing the Transparency & Consent Framework v2.0

Date posted – 10/10/2019

Following an inclement few months, which included the Information Commissioner’s Office (ICO) releasing its Update Report into Ad Tech and Real-Time Bidding, IAB Europe has released the second iteration of the Transparency & Consent Framework (TCF).

Unintended Consequences of the Shift from Third-Party to First-Party Cookies

Date posted – 26/09/2019

The third-party cookie is crumbling. That’s a narrative that’s been around since the rise of mobile device usage and marketing, but it’s only now that the trend has a sense of real urgency attached to it.

Sourcepoint Announces the Launch of Authenticated Consent

Date posted –

Authenticated consent is the newest feature in Sourcepoint’s industry-leading CMP to collect identity-based consent signals.

Beyond the cookie: Publishers flirt with generating identity-based user consent

Date posted –

Sourcepoint has designed a consent-authentication tool that doesn’t use third-party cookies and which clients can integrate into their existing consent management platforms provided by the vendor.

Falling cookie value and rising media scope: DMEXCO on the temperature of digital

Date posted – 18/09/2019

A barometer for current digital challenges and innovations, it’s no surprise DMEXCO was awash with talk of data privacy this year. Right from the conference’s opening presentation — hosted by the IAB’s non-profit branch DigiTrust — focus centred on…

WHITEPAPERS

Sourcepoint brings together the team, technology and multiple compensation models to create a balanced and sustainable media ecosystem. We work with the world’s largest publishing companies to offer consumers a range of compensation choices to enjoy the content they love.

The Future of Content Compensation

Date posted – 23/09/2019

In this paper we will explore why the most sustainable route to securing the future of online content lies in offering compensation choice to consumers, and thereby providing an alternative to ad blockers that meets individual consumer needs.

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