SOURCEPOINT BLOG

Reaching global equilibrium: the value of consent and user preference

Date posted – 23/09/2019

This article originally appeared in Marketing Land. The introduction of the General Data Protection Regulation (GDPR) this year started a ripple of privacy legislation across the globe, with governments evaluating whether current laws are enough to protect the personal…

When do consumers find digital ads engaging?

Date posted – 29/08/2019

Research compiled by eMarketer suggests that digital buyers are more likely to have positive feelings towards ads when they’re receiving free content in exchange – or when the ads are relevant.

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