SOURCEPOINT BLOG

Oracle: The Challenges and Opportunities New Data Privacy Laws Present to Digital Marketers

Date posted – 24/09/2020

Oracle’s Dan Feuer recently spoke with Sourcepoint CEO, Ben Barokas, about the challenges marketers face as privacy regulations like GDPR and CCPA have evolved. Marketers must provide consumers with transparency and control over their data while minimizing friction as…

What publishers need to know about managing consent on AMP

Date posted – 21/09/2020

As publishers move to complete their TCF v2 migrations, AMP pages (Accelerated Mobile Pages) are one piece of the puzzle that can’t be left unaddressed. Given the high volume of traffic driven by mobile and AMP views, foregoing something…

How the Sourcepoint CMP helps you comply with IAB TCF v2.0

Date posted – 09/09/2020

We’ve seen many successful transitions to TCF v2 with our CMP in the past few weeks. Our client services team has worked closely with some of the world’s largest media companies to ensure compliance while maximizing monetization.  Existing TCF…

Your TCF v2.0 transition: a practical checklist for publishers

Date posted – 15/07/2020

The August 15 deadline to switch over is rapidly approaching. The Transparency & Consent Framework v2.0 is complex, but with the proper preparation and the right partner, you can ensure no impact on your revenue. For a good overview…

What’s new in TCF v2.0: everything you need to know

Date posted – 17/05/2020

Along with improved transparency and control for publishers and consumers, TCF v2.0 also eliminates ambiguity and supports better legitimate interest data processing. Let’s walk through some of the changes. …

[Webinar recording] Switching to TCF v2.0: What publishers need to know

Date posted –

In this video of our live webinar, Sourcepoint experts Michael Krauss, VP of Product, and Melanie Deneau, Client Services Director for the EU, present what’s new in version 2.0 of the Transparency and Consent Framework.

Deadline to switch over to TCF v2.0 extended to August 15

Date posted – 15/05/2020

The IAB Europe Transparency & Consent Framework (TCF) Steering Group has voted to extend the deadline to switch over to TCF v2.0 to August 15, 2020. What does this mean for you?

[Webinar] Switching to TCF v2.0: What publishers need to know

Date posted – 04/05/2020

Join Sourcepoint experts Michael Krauss, VP of Product, and Melanie Deneau, Client Services Director for the EU, on May 11 @ 11:00 ET for a live presentation of what’s new in version 2.0 of the Transparency and Consent Framework.

Looking at the Zoom story: privacy missteps in the CCPA era

Date posted – 24/04/2020

As millions of people find themselves quarantined at home to curb the spread of the coronavirus, the video conferencing software Zoom has surged in popularity. But the trajectory of Zoom in recent weeks serves as an object lesson in…

Cookies, consent, and user experience – the great disconnect

Date posted – 12/12/2019

Without third-party cookies, media owners must find another way to provide relevant ad experiences, analytics and reporting associated with ad inventory – and even to collect regulatory consent signals. It’s a pivotal change to digital publishing as we know…

ICYMI: New data privacy bills from the Senate

Date posted – 06/12/2019

It’s not quite the bipartisan reckoning many businesses have hoped for, but the two pieces of legislation appear to be “closer together on most issues than they are apart.” Both bills include individual rights such as access, correction,…

[Product update] New consent reporting features are here

Date posted –

With this release, we have made information in your consent reporting dashboard more actionable and easier to visualize.

UK regulator steps up warning to ad tech industry about GDPR violations in programmatic advertising

Date posted – 22/11/2019

This week, the UK Information Commissioner’s Office (ICO) gathered with industry players in London in a closed-door meeting to discuss their latest findings since the kick-off of their investigation into the real-time bidding industry in June.

EVENTS | See you at TV of Tomorrow on Dec. 4

Date posted – 21/11/2019

Our co-founder and CEO, Ben Barokas, will be speaking on the panel “Preparing for the CCPA” at TV of Tomorrow in NYC. The discussion will cover the overall scope of CCPA and focus in on its impact on television….

What you need to know about the IAB CCPA Compliance Framework v1

Date posted – 19/11/2019

The first version of the technical specifications for the IAB CCPA Compliance Framework has been published. Previously, the Framework Draft was in public comment until November 5th. Changes have been incorporated and now the IAB Tech Lab working group…

[Research]: What do publishers think about the impact of CCPA and other U.S. privacy laws?

Date posted – 11/11/2019

A majority of publishers surveyed by Sourcepoint believe that local (79%) and global (83%) privacy regulation will impact their business, with around half feeling it will have significant impact. Four in ten respondents cite the California Consumer Privacy Act…

Reaching global equilibrium: the value of consent and user preference

Date posted – 23/09/2019

This article originally appeared in Marketing Land. The introduction of the General Data Protection Regulation (GDPR) this year started a ripple of privacy legislation across the globe, with governments evaluating whether current laws are enough to protect the personal…

When do consumers find digital ads engaging?

Date posted – 29/08/2019

Research compiled by eMarketer suggests that digital buyers are more likely to have positive feelings towards ads when they’re receiving free content in exchange – or when the ads are relevant.

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