WHITE PAPERS
Sourcepoint brings together the team, technology and multiple compensation models to create a balanced and sustainable media ecosystem. We work with the world’s largest publishing companies to offer consumers a range of compensation choices to enjoy the content they love.
The Future of Content Compensation
Date posted – 23/09/2019
In this paper we will explore why the most sustainable route to securing the future of online content lies in offering compensation choice to consumers, and thereby providing an alternative to ad blockers that meets individual consumer needs.
Sourcepoint case studies
How Dennis Publishing convinced 71% of ad block users to compensate them for reading content
Prevailing solutions to address ad blocking have traditionally been limited to the provision of a single choice. Users of a website could be either asked to deactivate the ad blocker, or to pay for reading the content, or register to a website or even view ads delivered without consent.
How Dennis Publishing convinced 71% of ad block users to compensate them for reading content
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