Press
Falling cookie value and rising media scope: DMEXCO on the temperature of digital
September 18, 2019

A barometer for current digital challenges and innovations, it’s no surprise DMEXCO was awash with talk of data privacy this year. Right from the conference’s opening presentation — hosted by the IAB’s non-profit branch DigiTrust — focus centred on how both publishers and advertisers can keep online revenues flowing, as regulation and anti-tracking tools diminish the power of the cookie. But data security was far from the only topic sweeping the ever-frenetic hallways. Buzz also swirled around the emerging opportunities fast-expanding digital media horizons and monetisation avenues — with supply-side players especially enthused about connected TV, alongside virtual and augmented reality.
To discover where the industry needle is right now, and what’s next, WNIP checked in with several leading players as events in Cologne came to a close:
Ben Barokas CEO and co-founder at publisher platform Sourcepoint
“Privacy issues have dominated conversations of late, labelled as one of the greatest threats to publishers. But at this year’s DMEXCO event, there was a definite positivity in the air.
Continue reading on What’s New in Publishing.
Latest Blog Posts
Meta settles with DOJ in housing ads discrimination case
June 27, 2022The U.S. Department of Justice announced a $115,054 settlement...
UK government responds to data reform consultation
June 19, 2022The consultation, which ran for 10 weeks ending in...
Ad industry says draft federal privacy legislation falls short
June 13, 2022Privacy for America, a coalition that includes several ad...
Latest White Papers
Ebook: A Publisher’s Guide to Vendor List Curation
December 16, 2021How to review your vendor list to mitigate compliance...
Keep in touch
Sign up for our newsletter to keep up with privacy news for adtech and martech,
plus occasional company news.