Press

Beyond the cookie: Publishers flirt with generating identity-based user consent

Sourcepoint
September 26, 2019

Some publishers, anxious to reduce their reliance on third-party cookies while still meeting data-privacy law requirements, are considering a new way to collect their users’ data-privacy preferences: authenticated consent.

The concept of authenticated consent is simple: Publishers can collect users’ consent based on identity-based signals rather than cookies, and make the user experience more consistent across multiple publisher platforms and devices in the process.

Sourcepoint, for example, has designed a consent-authentication tool that doesn’t use third-party cookies and which clients can integrate into their existing consent management platforms provided by the vendor.

Continue reading on Digiday.

Latest Blog Posts

Apple’s IDFA privacy update: How to optimize user opt-in on iOS 14.5 and beyond

April 15, 2021

Apple first announced in September 2020 that as part...

Employee Spotlight: Melanie Deneau

April 15, 2021

Melanie Deneau is the Director of Client Services in...

Virginia’s Consumer Data Protection Act (CDPA): What you need to know

April 12, 2021

In March 2021, Virginia became the latest US state...

Latest White Papers

The Future of Content Compensation

September 23, 2019

In this paper we will explore why the most...

Keep in touch

Sign up for our newsletter to keep up with the latest privacy and media news.

Let's explore what we can do together.

We’ll be in touch within 48 hours

    First name *

    Last name *

    Email address *

    Company *

    Message *

    * indicates required fields