Press

Beyond the cookie: Publishers flirt with generating identity-based user consent

Sourcepoint
September 26, 2019

Some publishers, anxious to reduce their reliance on third-party cookies while still meeting data-privacy law requirements, are considering a new way to collect their users’ data-privacy preferences: authenticated consent.

The concept of authenticated consent is simple: Publishers can collect users’ consent based on identity-based signals rather than cookies, and make the user experience more consistent across multiple publisher platforms and devices in the process.

Sourcepoint, for example, has designed a consent-authentication tool that doesn’t use third-party cookies and which clients can integrate into their existing consent management platforms provided by the vendor.

Continue reading on Digiday.

Latest Blog Posts

Optimizing user opt-in on iOS 14: how publishers can prepare for IDFA changes

November 23, 2020

Apple announced in September that as part of the...

[Webinar recording] Vendor assessments: Looking at cookies and beyond

November 4, 2020

Sourcepoint acquired RedBud to provide deeper privacy compliance insights...

How the Sourcepoint CMP helps you comply with IAB TCF v2.0

November 3, 2020

We’ve seen many successful transitions to TCF v2 with...

Latest White Papers

The Future of Content Compensation

September 23, 2019

In this paper we will explore why the most...

Keep in touch

Sign up for our newsletter to keep up with the latest privacy and media news.

Let's explore what we can do together.

We’ll be in touch within 48 hours

First name *

Last name *

Email address *

Company *

Message *

* indicates required fields