Beyond the cookie: Publishers flirt with generating identity-based user consent
September 26, 2019
Some publishers, anxious to reduce their reliance on third-party cookies while still meeting data-privacy law requirements, are considering a new way to collect their users’ data-privacy preferences: authenticated consent.
The concept of authenticated consent is simple: Publishers can collect users’ consent based on identity-based signals rather than cookies, and make the user experience more consistent across multiple publisher platforms and devices in the process.
Sourcepoint, for example, has designed a consent-authentication tool that doesn’t use third-party cookies and which clients can integrate into their existing consent management platforms provided by the vendor.
Continue reading on Digiday.
Latest Blog Posts
Along with improved transparency and control for publishers and...
In this video of our live webinar, Sourcepoint experts...
The IAB Europe Transparency & Consent Framework (TCF) Steering...
Latest White Papers
In this paper we will explore why the most...
Keep in touch
Sign up for our newsletter to keep up with the latest privacy and media news.