The Benefits of Implementing the Transparency & Consent Framework v2.0
October 10, 2019
Following an inclement few months, which included the Information Commissioner’s Office (ICO) releasing its Update Report into Ad Tech and Real-Time Bidding, IAB Europe has released the second iteration of the Transparency & Consent Framework (TCF).
Notably, Google has announced that it will be integrating with the framework, with completion expected by the close of Q1 2020. To determine the potential impact of the updated policies, ExchangeWire spoke to various stakeholders to ascertain the benefits associated with adopting TCF v2.0, how the framework helps to protect consumer privacy, and what future steps can be taken to champion user rights whilst maintaining income from advertising spend.
Continue reading on ExchangeWire.
Latest Blog Posts
The U.S. Department of Justice announced a $115,054 settlement...
The consultation, which ran for 10 weeks ending in...
Privacy for America, a coalition that includes several ad...
Latest White Papers
How to review your vendor list to mitigate compliance...
Keep in touch
Sign up for our newsletter to keep up with privacy news for adtech and martech,
plus occasional company news.