The Benefits of Implementing the Transparency & Consent Framework v2.0
October 10, 2019
Following an inclement few months, which included the Information Commissioner’s Office (ICO) releasing its Update Report into Ad Tech and Real-Time Bidding, IAB Europe has released the second iteration of the Transparency & Consent Framework (TCF).
Notably, Google has announced that it will be integrating with the framework, with completion expected by the close of Q1 2020. To determine the potential impact of the updated policies, ExchangeWire spoke to various stakeholders to ascertain the benefits associated with adopting TCF v2.0, how the framework helps to protect consumer privacy, and what future steps can be taken to champion user rights whilst maintaining income from advertising spend.
Continue reading on ExchangeWire.
Latest Blog Posts
This article originally appeared in Marketing Land. The introduction...
Research compiled by eMarketer suggests that digital buyers are...
Latest White Papers
In this paper we will explore why the most...
Keep in touch
Sign up for our newsletter to keep up with the latest privacy and media news.