Press
The Benefits of Implementing the Transparency & Consent Framework v2.0
October 10, 2019

Following an inclement few months, which included the Information Commissioner’s Office (ICO) releasing its Update Report into Ad Tech and Real-Time Bidding, IAB Europe has released the second iteration of the Transparency & Consent Framework (TCF).
Notably, Google has announced that it will be integrating with the framework, with completion expected by the close of Q1 2020. To determine the potential impact of the updated policies, ExchangeWire spoke to various stakeholders to ascertain the benefits associated with adopting TCF v2.0, how the framework helps to protect consumer privacy, and what future steps can be taken to champion user rights whilst maintaining income from advertising spend.
Continue reading on ExchangeWire.
Latest Blog Posts
Meta settles with DOJ in housing ads discrimination case
June 27, 2022The U.S. Department of Justice announced a $115,054 settlement...
UK government responds to data reform consultation
June 19, 2022The consultation, which ran for 10 weeks ending in...
Ad industry says draft federal privacy legislation falls short
June 13, 2022Privacy for America, a coalition that includes several ad...
Latest White Papers
Ebook: A Publisher’s Guide to Vendor List Curation
December 16, 2021How to review your vendor list to mitigate compliance...
Keep in touch
Sign up for our newsletter to keep up with privacy news for adtech and martech,
plus occasional company news.