Press
AdWeek: Sourcepoint Buys RedBud as Ad Tech M&A Activity Heats Up
October 8, 2020
The impact of the novel coronavirus pandemic as well as uncertainty surrounding Apple’s iOS 14 rollout had put a question mark around mergers and acquisition in ad tech, a space that saw 351 such deals last year. But emerging and accelerating trends, like data privacy protection and the rise of streaming TV, have invigorated deal-making.
Now Sourcepoint is buying RedBud as consumers data privacy comes under the spotlight. Founded in 2018, RedBud scans a publisher’s site to assess vendors, monitoring for privacy vulnerabilities and providing benchmarks so publishers can measure their “privacy health.”
Latest Blog Posts
Optimizing user opt-in on iOS 14: how publishers can prepare for IDFA changes
November 23, 2020Apple announced in September that as part of the...
[Webinar recording] Vendor assessments: Looking at cookies and beyond
November 4, 2020Sourcepoint acquired RedBud to provide deeper privacy compliance insights...
How the Sourcepoint CMP helps you comply with IAB TCF v2.0
November 3, 2020We’ve seen many successful transitions to TCF v2 with...
Latest White Papers
Keep in touch
Sign up for our newsletter to keep up with the latest privacy and media news.