Case Studies
Startpagina Chooses Sourcepoint’s Flexible CMP for Consent Optimization
August 16, 2021
Since 1998, Startpagina, a popular link directory in the Netherlands, has been curating high-quality, relevant links on a daily basis, and their properties see over 10 million visits a month.
Unfortunately, their old CMP contributed to a high percentage of traffic bounced due to a clunky message that didn’t match the streamlined web experience they sought to deliver.
Startpagina decided to look for a flexible solution to collect consent without sacrificing the user experience.
In this case study, you will learn how Startpagina:
- Increased ad monetization revenue by 20% compared to their previous CMP
- Increased their full opt-in rate
- Decreased their bounce rate by 50%
Download the case study to see why Startpagina chose Sourcepoint as their partner in optimizing for user experience to drive consent rates.
Latest Blog Posts
HHS clarifies application of HIPAA to online tracking technologies
March 26, 2024New guidance from HHS suggests that under some conditions, using...
Sourcepoint Partners with Freestar to Provide Access to Portfolio of Leading Privacy Solutions
March 25, 2024Sourcepoint partners with Freestar to offer top privacy solutions,...
[WEBINAR] The Evolution of “Consent or Pay”: Legal Insights and Best Practices
March 14, 2024Explore the intricate landscape of Consent or Pay models...
Latest White Papers
Benchmark Report: US Privacy Compliance
August 19, 2022The current state of publisher compliance with CCPA, and...
Ebook: A Publisher’s Guide to Vendor List Curation
December 16, 2021How to review your vendor list to mitigate compliance...
Keep in touch
Sign up for our newsletter to keep up with privacy news for adtech and martech,
plus occasional company news.