Press

The Benefits of Implementing the Transparency & Consent Framework v2.0

Matthew Broughton, ExchangeWire
October 10, 2019

Following an inclement few months, which included the Information Commissioner’s Office (ICO) releasing its Update Report into Ad Tech and Real-Time Bidding, IAB Europe has released the second iteration of the Transparency & Consent Framework (TCF).

Notably, Google has announced that it will be integrating with the framework, with completion expected by the close of Q1 2020. To determine the potential impact of the updated policies, ExchangeWire spoke to various stakeholders to ascertain the benefits associated with adopting TCF v2.0, how the framework helps to protect consumer privacy, and what future steps can be taken to champion user rights whilst maintaining income from advertising spend.

Continue reading on ExchangeWire.

Latest Blog Posts

HHS clarifies application of HIPAA to online tracking technologies

March 26, 2024

New guidance from HHS suggests that under some conditions, using...

Sourcepoint Partners with Freestar to Provide Access to Portfolio of Leading Privacy Solutions

March 25, 2024

Sourcepoint partners with Freestar to offer top privacy solutions,...

[WEBINAR] The Evolution of “Consent or Pay”: Legal Insights and Best Practices

March 14, 2024

Explore the intricate landscape of Consent or Pay models...

Latest White Papers

Benchmark Report: US Privacy Compliance

August 19, 2022

The current state of publisher compliance with CCPA, and...

Ebook: A Publisher’s Guide to Vendor List Curation

December 16, 2021

How to review your vendor list to mitigate compliance...

Keep in touch

Sign up for our newsletter to keep up with privacy news for adtech and martech,
plus occasional company news.

Let's explore what we can do together.

We'll be in touch within 48 hours

[contact-form-7 id="593" title="Schedule a Demo"]