DECLARED DATA CAPTURE

First-party data you can rely on

In today’s cookie-restrictive environments, it’s a challenge to find ways to personalize the user experience. With Sourcepoint’s Declared Data Capture module, you can directly engage consumers to capture consented declared data like email addresses or location.

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GET TO KNOW DECLARED DATA CAPTURE

  • Remove friction in the consumer experience.
    • Instead of displaying repetitive consent request messages, create profiles to preserve your audience’s consent preferences across devices and browsers.
  • Build a more direct relationship with your audience.
    • Drive engagement with newsletter signups, survey questions, and more.
  • Increase transparency for data subject access requests.
    • Empower users to see and manage their consent preferences through an authenticated user profile instead of cookies.

PRODUCT FEATURES

Easy capture

Gently prompt consumers to provide their email address – or ask questions to validate inferred demographic or identifying data.

A/B testing

Easily deploy A/B tests to test messaging strategies and audience performance.

Built-in consent

Get consent to use declared data in the same interaction that captures it.

Easy integration

Implement the Declared Data Capture module as part of messaging flows about compensation choice and consent, all configured via the Sourcepoint portal.

SOURCEPOINT BY THE NUMBERS

5 billion…

Pages worldwide use our products.

500 million…

Sourcepoint-powered messages delivered to consumers about content compensation.

4…

Countries where we have teams or offices: USA, Germany, France and the UK.

10…

Awards we’ve won or been a finalist for. Since 2016, we’ve been a finalist and winner for 10 industry awards (and counting), including winning “Best Data Privacy” (ClickZ Martech Awards, 2019) and “Best Use of Technology” (Digiday Publishing Awards, 2019).

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