WTF is a CMP and how to select the right one?
December 10, 2021
With a constant stream of new privacy regulations, including GDPR, CCPA, LGPD and POPI, it can be difficult for publishers to stay on top of the latest laws coming into force around the world.
In response to the ever-expanding privacy landscape, many different strategies have been developed to try to tackle the challenge this poses. However, many of these techniques come with high costs, a bad user experience, and fall short of full compliance.
A recent example of a publisher falling short came when French publishing giant Le Figaro was fined by the French data protection authority, the Commission Nationale de l’Informatique et des Libertés (CNIL), for illegal cookie dropping.
A situation like this can easily be avoided by working with the appropriate privacy technology solutions, which include a consent management platform (CMP) and vendor insights tool that can review privacy compliance.
Read the full article by Nial Ferguson, Sourcepoint’s UK MD, on What’s New in Publishing to learn:
- WTF is a CMP?
- How to choose the best CMP
- The importance of flexibility and responsiveness
- Why you should leverage consent reporting
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