Where Will Facebook’s Ad Reinsertion Move Leave GroupM?

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media.

Today’s column is written by Ben Barokas, co-founder and CEO at Sourcepoint.

Following Facebook’s announcement last month, ad-blocking software may be rendered ineffective on the social network. With its decision to bypass blocking technology on its desktop website, ads will be served to all users, regardless of whether they have opted to block ads via software.

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Source: Ad Exchanger

Ben Barokas
Ben is CEO of Sourcepoint, the first content compensation platform. Prior to Sourcepoint, Ben ran Google’s Global Marketplace Development team.
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