This Startup Believes 'Compensation Consent' Can Save Publishers From Ad Blocking

CANNES, France—Ben Barokas, founder and CEO of publishing software company Sourcepoint, rode a bicycle 40 miles before kicking off his day on the French Riviera and speaking with Adweek. Hey, if you're one of the guys who's supposedly going to save the digital advertising industry from ad blockers, you can't be short on effort.


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