This Ad tech star now wants to save online publishing

"If nobody pays for content, there will be no one at all," says Ben Barokas. The successful Adtech entrepreneur (AOL, Admeld) wants to support with its new foundation Sourcepoint Publisher in the difficult endeavor to earn money with content in the digital world.In the Rockstars podcast, he explains how exactly this should be done, why he believes that his solution approach will solve the problem of adblocking by himself and how much percent of the German market he will cover in the coming twelve months." 

-Ben Barokas

 

Read the full article at OnlineMarketingRockstars.de

Ben Barokas
Ben is CEO of Sourcepoint, the first content compensation platform. Prior to Sourcepoint, Ben ran Google’s Global Marketplace Development team.
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