The Rise of the Anti-Ad Blockers

As consumer adoption of online ad-blocking tools continues to grow, publishers and media companies are experimenting with various ways to limit the impact of ad-blocking on their businesses.

That’s given rise to a new breed of “anti-ad-blockers”, or technology companies hoping to cash in on the situation by selling software designed to counteract the effects of ad-blocking.

PageFair, Sourcepoint, Secret Media and Admiral are among the companies currently in the market pitching publishers that technology. The companies are taking somewhat different approaches to the issue, but they all promise media companies one thing: to help recapture revenues lost because of ad-blocking users.

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SOURCE: WALL STREET JOURNAL

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