Sourcepoint Barokas’ Melds Ad Transactions To Beat Blockers

f you believe some of the market research about the prevalence of consumer ad blocking, the sky is falling on a publishing industry that has long depended on advertising.

Those surveys may or may not be wholly accurate, but Ben Barokas is intent on solving the problem.

Whilst working as general manager of marketplace development at Google, Barokas says German publishers reported 40% of readers using blockers, pleading to the Chrome browser maker for help.


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