Solving the Ad Blocking Crisis by Resetting the Media Environment

Ad blocking software is being used by as many as 40 percent of German  desktop users  –  and it is nearing 20 percent in the United States.  For some demographics, use in the U.S. is as high as 50 percent.  As the issue becomes increasingly critical,  there needs to be a transparent value exchange between publishers, advertisers and consumers, says Ben Barokas, the founder and CEO of Sourcepoint, a start-up that works with publishers around the ad blocking issue.

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