Publishers should appear with a broad chest

Not only through adblocking, it is becoming increasingly difficult for publishers to monetize their pages. Thomas Mendrina from Sourcepoint offers a financing model for website operators.

On the dmexco, publishers and marketers will once again have to deal with the question of how websites can be financed sustainably - especially in times of ad-blocking. A solution to the problem promises Thomas Mendrina, General Manager International at Sourcepoint.

Finish reading on Internet World Business

Ben Barokas
Ben is CEO of Sourcepoint, the first content compensation platform. Prior to Sourcepoint, Ben ran Google’s Global Marketplace Development team.
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