Newspaper group requests federal investigation of ad blocking industry

Sourcepoint CEO addresses need for dialogue between publishers and consumers

Sourcepoint’s Ben Barokas spoke with Publishing Executive about his company’s mission to  help content creators and content consumers engage in an explicit dialogue about content compensation in the face of growing consumer ad block adoption.

Barokas also addressed his vision for a future ‘Spotify for digital content’ model in which subscribers would get access to premium publishers’ content for a single payment.

Source: PubExec

New York Times considers ad-free digital subscription

The New York Times is exploring the idea of an ad-free digital subscription option to address the rise in ad blocking technology, according to comments made by chief executive Mark Thompson this past week at the Interactive Advertising Bureau’s Ad Blocking & User Experience Summit in New York City.

The company has been experimenting with ad block messages since March, asking users to either whitelist the Times or pay for a subscription. Forty percent of non-subscribers presented with the message opted to whitelist the site.

Source: AdAge

Newspaper group requests federal investigation of ad blocking industry

The Newspaper Association of America (NAA), which advocates on behalf of 2,000 newspapers in the U.S. and Canada, filed a complaint with the FTC in May alleging that certain ad blockers violate the FTC Act as unfair and deceptive trade practices.

The NAA is asking the FTC to investigate certain ad blocking technologies that it says are misleading, particularly “paid whitelisting”.

Source: Politico

Sourcepoint featured on annual list of promising ad tech startups

Business Insider released its annual rankings of promising private ad tech companies. The 2016 list is compiled of 37 companies, including Sourcepoint, and takes into account revenues, headcount, venture funding, recent news, and reputation.

Source: Business Insider

Matthew Lippl
Matthew is a UX/UI Designer at Sourcepoint. Prior to Sourcepoint, Matthew worked at Hearst Business Media.
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