Sourcepoint’s Ben Barokas spoke with Publishing Executive about his company’s mission to help content creators and content consumers engage in an explicit dialogue about content compensation in the face of growing consumer ad block adoption.
Barokas also addressed his vision for a future ‘Spotify for digital content’ model in which subscribers would get access to premium publishers’ content for a single payment.
The New York Times is exploring the idea of an ad-free digital subscription option to address the rise in ad blocking technology, according to comments made by chief executive Mark Thompson this past week at the Interactive Advertising Bureau’s Ad Blocking & User Experience Summit in New York City.
The company has been experimenting with ad block messages since March, asking users to either whitelist the Times or pay for a subscription. Forty percent of non-subscribers presented with the message opted to whitelist the site.
The Newspaper Association of America (NAA), which advocates on behalf of 2,000 newspapers in the U.S. and Canada, filed a complaint with the FTC in May alleging that certain ad blockers violate the FTC Act as unfair and deceptive trade practices.
The NAA is asking the FTC to investigate certain ad blocking technologies that it says are misleading, particularly “paid whitelisting”.
Business Insider released its annual rankings of promising private ad tech companies. The 2016 list is compiled of 37 companies, including Sourcepoint, and takes into account revenues, headcount, venture funding, recent news, and reputation.
Source: Business Insider