More Mobile Browsers Will Block Ads By Default: Sourcepoint’s Barokas

For anyone who thought mobile ad blocking was a minority sport, last week’s new PageFair report about ad blocking on the mobile web was a shot across the bow.

Drawing from a range of data sources, it claimed 22% of smartphone users globally are blocking mobile web ads, the vast majority using mobile browsers that block by default.

Whilst the overwhelming balance of that activity takes place in China, where the pro-blocking UC browser is popular, and on Android, which offers more third-party browsers like UC, that doesn’t mean the problem won’t grow.


Source: Huffington Post

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