Last week, adblocking software Adblock Plus announced a partnership with Swedish content-funding startup Flattr to provide a platform that would allow users to compensate publishers without having to view ads.
On the heels of the announcement, Sourcepoint CEO Ben Barokas writes that while the announcement overall contained a positive message for publishers, it ultimately doesn’t provide a sustainable or realistic content compensation solution.
Source: Marketing Land
Google is considering an ‘acceptable ads’ policy that would address the growing problem of intrusive and disruptive ads, according to publisher and industry sources.
Specifics of the rumored ‘acceptable ads’ program are unclear. Digiday speculates, however, that the policy would ensure that only ads meeting Google’s standards can run on its own site, on YouTube, and also through its DoubleClick ad exchange.
Tensions between Till Faida, CEO of Eyeo, the company behind Adblock Plus, and Interactive Advertising Bureau (IAB) President Randall Rothenberg were on full display as the two gave back-to-back talks at the annual TechCrunch Disrupt event this week in New York.
Rothenberg, who has previously called Adblock Plus’ business model ‘extortion’, reiterated those sentiments during his talk and refused to shake Faida’s hand as he exited the stage. Rothenberg conceded that online ads causing slow load time and malware were an issue, and pointed to IAB initiatives like the L.E.A.N principles as a path forward.
During the event, Faida announced that Adblock Plus is approaching a billion downloads, up from a reported 500 million downloads in January. He also addressed the company’s recent collaboration with Flattr Plus, which intends to let users decide how much they want to compensate publishers for content.
Source: International Business Times
The Wall Street Journal has become the latest premier publisher to ask users to turn off their ad blockers or subscribe to the publication. The site is testing various adblock messaging language and placement in the U.S. and Europe, according to a spokesperson for the Journal.
The New York Times, Forbes, Wired, and many other publishers have also been experimenting with messaging to address adblocking.
Shortly after restricting access to its site for adblock users, The New York Times has issued a large survey to 200,000 digital subscribers and 500,000 non-subscribers, all of whom use adblockers.
Questions in the survey ranged from general adblocking habits to actions users would consider taking on the Times, specifically, regarding adblocking.