From Monetization to Compensation: Refocusing on What’s Important

Since the early days of online advertising, no conversation about the state of the industry, or the plight of digital publishers specifically, has been complete without a reference to monetization. The word “monetization” is central to the digital media ecosystem and – like the mythical Midas Touch – it evokes the concept of transforming objects to gold, resources to revenue. 

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Source: AW360

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