Several publishing executives at the Digiday Publishing Summit Europe in Nice, France last week said that while ad blocking is still a threat to publisher revenues, ad block rates are no longer growing.
The IAB Europe is gathering information from various markets as the reason for the stabilization is unclear. Some attribute the stagnation to collective efforts from publishers in France, Germany, and Sweden, who are actively experimenting with ways to combat ad blocking, including content locking and asking users to whitelist.
Source: Digiday
