Sourcepoint Arms Publishers With Tech To Message Ad-Blocking Users

Sourcepoint, a company founded last year to provide publishers with an antidote to ad blocking, has made its first major product release since raising a $10 million Series A round in June.

The product, Dialogue, allows publishers to deliver a message to users with ad blockers installed and then test the efficacy of those messages.

Dennis Publishing in the United Kingdom started using the product a month ago. The publisher of sites like The Week, CarBuyer and ITPro is sending three different messages to cohorts of ad-blocking users, said Nick Flood, head of product.

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‍Source: Ad Exchanger
Ben Barokas
Ben is CEO of Sourcepoint, the first content compensation platform. Prior to Sourcepoint, Ben ran Google’s Global Marketplace Development team.
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