Sourcepoint Arms Publishers With Tech To Message Ad-Blocking Users

Sourcepoint, a company founded last year to provide publishers with an antidote to ad blocking, has made its first major product release since raising a $10 million Series A round in June.

The product, Dialogue, allows publishers to deliver a message to users with ad blockers installed and then test the efficacy of those messages.

Dennis Publishing in the United Kingdom started using the product a month ago. The publisher of sites like The Week, CarBuyer and ITPro is sending three different messages to cohorts of ad-blocking users, said Nick Flood, head of product.

Continue to read more...

‍Source: Ad Exchanger
Ben Barokas
Ben is CEO of Sourcepoint, the first content compensation platform. Prior to Sourcepoint, Ben ran Google’s Global Marketplace Development team.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form
© Sourcepoint 2018. All Rights Reserved.