Blog
Deadline to switch over to TCF v2.0 extended to August 15
May 15, 2020

We understand that many publishers’ operations have been impacted by the unprecedented upheaval and disruption caused by the COVID-19 crisis. That’s why the IAB Europe Transparency & Consent Framework (TCF) Steering Group has voted to extend the deadline to switch over to TCF v2.0 to August 15, 2020.
What does this mean for you?
Technical support for TCF v1.1 will be extended to August 15
You can use both v1.1 and v2.0 simultaneously until August 15, if desired, but for a single property we recommend having only one version active.
V1.1 consent strings created before cutoff valid through September 30
In an effort to gradually transition v1.1 to v2.0, any consent strings created under TCF v1.1 before August 15 will be valid through September 30.
Your launch date should be easier to coordinate
Google’s formal implementation of TCF v2.0 will start on August 15, instead of June 30. Your other TCF vendors are likely on track to support v2.0 by the new date; over 400 of the 600 registered for the v1.1 vendor list have already registered for the new vendor list and over 75% have declared themselves operational. See the current GVL v2.0.
For more info, check out our recent webinar “Switching to TCF v2.0: What publishers need to know” for a presentation of the different aspects you need to consider for your migration.
Latest Blog Posts
Apple’s IDFA privacy update: How to optimize user opt-in on iOS 14.5 and beyond
April 15, 2021Apple first announced in September 2020 that as part...
Employee Spotlight: Melanie Deneau
April 15, 2021Melanie Deneau is the Director of Client Services in...
Virginia’s Consumer Data Protection Act (CDPA): What you need to know
April 12, 2021In March 2021, Virginia became the latest US state...
Latest White Papers
Keep in touch
Sign up for our newsletter to keep up with the latest privacy and media news.