The second edition of Sourcepoint’s “Ad Block Attitudes” survey launched this week and we’d love to invite our Content Compensation Newsletter recipients to participate. The survey takes just a few minutes to fill out. All your feedback will be kept anonymous of course.
Sourcepoint CEO Ben Barokas spoke with ExchangeWire about network-level ad blocking and its impact on publishers. Barokas said that any short-term effect Three users may experience, such as faster bandwidth or reduced phone charges won’t compare to the long-term effects that may force many independent publishers out of business.
His comments come on the heels of a partnership announcement between British mobile-phone carrier Three and mobile ad blocker Shine, in which the two are collaborating on a technology to address intrusive mobile advertisements.
Sourcepoint CEO Ben Barokas joined stakeholders from Google, mobile ad blocker Crystal, and Adblock Plus creator Eyeo in a discussion about ad blocking at AdExchanger’s Clean Ads IO event in New York.
The panel discussed Adblock Plus’ Acceptable Ads initiative, advertising standards, and the effect ad block adoption has on publishers.
In a recent experiment, TIME.com began showing an advertisement to ad block users that invited them to “break TIME.com” with the click of a button. When users selected to “break TIME.com”, advertisements fell off the page along with other visual elements of the site. A message followed that asks users to turn off their ad blockers and reminded them that TIME.com is ad-supported.
While TIME.com mentioned that their ad blocking rate was not yet at a critical level, they said they will push to make native advertising a larger part of the business over standard display ads.
U.S. Internet users assigned a combined value of $99.77 per month — $1,197.24 per year — to the ad-supported services and content currently available to them on desktop and mobile devices, according to a new survey.
Additionally, over 85% of respondents said they preferred an ad-supported Internet model rather than paying for online content, and 75% said they would reduce their online activities “a great deal” if they had to pay for those services and content.
The survey of 1,004 U.S. Internet users was conducted by Zogby Analytics in April 2016 and commissioned by the Digital Advertising Alliance (DAA).
Source: Digital Content Next
UK publisher Incisive Media has seen a 40% drop in ad blocked page impressions on its tech sites, The Inquirer and V3, after restricting access for users with ad blockers installed. The ban included a message to ad block users explaining why the site relies on advertising and asked the user to disable their ad blocker. The content behind the message was blurred so users couldn’t simply click through to the content without taking any action against their ad blocker.
Before the ban, which started in April, The Inquirer and V3 had ad block rates of 30% and 20%, respectively. The message