Believe it or not, some people accidentally use ad blockers

Most of the reporting on ad blocking focuses on the people who deliberately block ads either because they don’t want to see any ads or want to eliminate elements that slow down the web. But there’s another group of people who didn’t necessarily set out to block ads but are doing other things that have the side effect of blocking them. Call them the accidental ad blockers.

Wired, which has been in the ad-blocking trenches for a while, says it sees this happen two ways. There are those who are access the internet through an institutional, governmental, or corporate internet connection and their IT department has put web filtering on their firewall that acts as an ad blocker by blocking JavaScript or entire domains.


Source: DigiDay

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