Ad Blocking Is Symptom Of Customer Abuse

According to PageFair’s latest report, ad blocking grew by 41% globally in the last 12 months and there are now 198 million active adblock users around the world.

“I think specific abusive advertising experiences by certain publishers (are to blame),” says Sourcepoint Technology chief revenue officer Jared Lansky, whose company, founded by Admeld founder Ben Barokas, helps publishers instead “compensate” users for their attention.

WATCH VIDEO HERE

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