Written by John Montgomery, executive vice president of brand safety at GroupM Worldwide."Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media.
On Sept. 16, Sourcepoint CEO and co-founder Ben Barokas penned the column, “Where Will Facebook’s Ad Reinsertion Move Leave GroupM?”
In the piece, he considered Facebook’s announcement that it would begin displaying ads to Facebook desktop users who employ ad-blocking technology, and he contrasted this to GroupM’s position opposing ad reinsertion.
Source: Ad Exchanger