Ad Blocking, Ad Reinsertion And Fixing CX: We’ve Only Just Begun

Written by John Montgomery, executive vice president of brand safety at GroupM Worldwide."Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media.

On Sept. 16, Sourcepoint CEO and co-founder Ben Barokas penned the column, “Where Will Facebook’s Ad Reinsertion Move Leave GroupM?”

In the piece, he considered Facebook’s announcement that it would begin displaying ads to Facebook desktop users who employ ad-blocking technology, and he contrasted this to GroupM’s position opposing ad reinsertion.

Read more...

Source: Ad Exchanger

Ben Barokas
Ben is CEO of Sourcepoint, the first content compensation platform. Prior to Sourcepoint, Ben ran Google’s Global Marketplace Development team.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form
© Sourcepoint 2018. All Rights Reserved.